This changing media environment is also altering how content is consumed collectively, particularly in the home. (Rather, the newer technologies and increased variety of content sources serve to accelerate trends that had already been established.)

Gone are the days in a typical home where everyone gather's en masse around the house's "campfire" television to experience a new (or classic) movie or program together as a group. Instead, each member of the household is isolated from each other in their own respective "filter bubble", perhaps only vaguely aware of each other's presence.

Thus, content consumption in the home becomes parallel experience, rather than shared experience, and becomes that much less of a given family's shared frame of reference.